What The Fork (WTF)

Executive summary

WTF is a proven food ordering platform and operating model designed to benefit restaurants and takeaways by introducing capped fees and transferring delivery responsibility back to the restaurant.

WTF is raising growth capital to accelerate rollout, restaurant/takeaway sign-ups, and marketing, leveraging seven years of operational development, established service standards, CRM, reporting, and support infrastructure.

Investment Snapshot

Equity offered (%)

40%

Token count (total)

1,400

Tokens released

560

Tokens still available

200

Price per token

£10,000

Total raise

£5,600,000

Amount raised (to date)

£0

Target term (years)

2

Target coupon (%)

10%

Currency

GBP

Key metrics

The Opportunity

What The Fork is a live, revenue-generating food ordering platform designed to materially improve restaurant margins by replacing high variable commission models with a capped-fee structure. The platform has been operating and evolving in live market conditions for over seven years, with more than £2 million invested in proprietary technology, CRM systems, reporting infrastructure, and operational processes. Unlike commission-led aggregators, WTF returns economic control to restaurant and takeaway owners by:

• Eliminating high percentage-based commissions

• Allowing partners to retain delivery control

• Providing dedicated branded mobile applications

• Preserving direct customer relationships

• Creating predictable, scalable economics

The current capital raise is focused entirely on accelerating an already functioning and validated model — not funding early-stage development or technology experimentation.

Market Validation & Current Traction

WTF is not a concept-stage platform.

Current operational metrics include:

• Over 100 active restaurant partners across Edinburgh and Fife

• £361,000 gross order value processed in December 2025

• 12,500+ orders processed in December 2025

• Approximately 1.2 million historical app downloads

• Life cycle of the app is over £23m value in orders completed

• Over 1.1m orders completed on the platform

Seven years of operating history has enabled refinement of onboarding, support, CRM, reporting, and partner retention systems. This foundation materially reduces execution risk compared to early-stage food delivery technology startups.

The Problem

Independent restaurants and takeaways face sustained margin pressure from large food ordering aggregators operating on high variable commission structures. Industry-standard commission models frequently result in:

• 20–35% revenue deductions per order

• Loss of direct customer ownership

• Reduced pricing flexibility

• Increased operational pressure

• Margin compression in an already cost-sensitive sector For many regional operators outside major metropolitan centres, these structural pressures undermine profitability.

The Solution

WTF replaces variable commissions with a capped, predictable fee model. Key differentiators:

• Fixed, capped partner pricing

• Restaurant-controlled delivery

• Dedicated branded mobile apps per outlet

• Central marketplace exposure for customer discovery

• CRM ownership retained by restaurants

By shifting the economic structure, WTF aims to restore margin retention to it’s partner network while maintaining digital ordering capability. The model is particularly effective in regional and semi-urban markets where local loyalty is strong and restaurants maintain delivery infrastructure.

Business Model

WTF generates revenue primarily from:

• Partner onboarding and participation fees

• Ongoing platform access fees

• Marketplace visibility and promotional services The Company operates without assuming delivery fleet liability, materially reducing operational complexity and capital intensity.

This structure enables:

• Lean cost base

• Predictable recurring revenue streams

• Scalable onboarding of additional restaurant partners

• Reduced logistics risk

The platform is currently operating without external debt

Growth Strategy

Use of proceeds: restaurant/takeaway rollout, marketing and acquisition, partnerships and territory expansion, platform enhancements, and working capital.

Up to January 2026, WTF achieved ~1.2m app downloads, demonstrating demand. The focus is to convert demand into sustained growth.

The capital raise is designed to accelerate geographic rollout and increase partner density. Target expansion objectives:

• 500 outlets by end of 2026

• 1,500 outlets by end of 2027 Capital will be deployed into: • Structured restaurant onboarding teams

• Consumer acquisition campaigns

• Regional marketing initiatives

• Platform optimisation and analytics

• Working capital to support expansion Management’s strategy focuses on scaling validated operating infrastructure rather than speculative product development.

Use of funds

• Restaurant/takeaway rollout and onboarding capacity
• Marketing and customer acquisition
• Partnerships and territory expansion
• Platform enhancement and analytics
• Working capital and operational resilience

Investment Structure

The Tokens are intended to provide investors exposure to 40% of WTF’s equity through 560 Tokens priced at £10,000 each, with a target 10% p.a. coupon over an expected 2 year investment horizon.

The definitive legal structure will be set out in the final token terms; definitive terms govern.

Key terms

Total shares

1,400 shares (as defined in legal docs)

Equity allocated to Tokens

40% of equity

Token count

560

Token price

£10,000

Total raise

£5,600,000

Target coupon

10% per annum (mechanics defined in legal docs)

Term

2–3 years

Use of proceeds

Rollout, marketing, onboarding, support, growth capacity

Updates

Regular investor updates directly from management

Exit routes

Buyback and/or strategic buyout

Exit & Liquidity

• Structured Buyback

  Subject to cashflow performance, strategic timing, and definitive legal terms including price mechanics.

• Strategic Buyout / Acquisition

  Potential acquirers include established food ordering platforms or restaurant technology providers seeking proven apps and CRM stack.

• Long-term Revenue Share

  After two years, the expected average return per £10,000 token is £1,500–£2,000 per annum from recurring income.

• Token Transfer

  Token holders may trade tokens with other holders or interested parties, subject to compliance restrictions.

Why This Opportunity

• Proven business and operating model built over multiple years.
• Trading today with 85+ active restaurants in Edinburgh and Fife.
• Capital is sought to scale distribution and onboarding rather than prove core viability.
• No debt capital structure.
• Clear use of proceeds: rollout and customer acquisition.
• Capped-fee model materially cheaper than high-commission aggregator platforms.
• Delivery responsibility remains with restaurants, reducing operational complexity.
• Dual app presence: dedicated app per restaurant + master marketplace app.
• Optional ecosystem upside: Eat Me Coin concept subject to compliance review.

Key Risks

• Market and competition risk

  Competitors may reduce fees, increase incentives, or outspend in marketing.

• Execution risk

  Scaling onboarding, support, and marketing may underperform targets.

• Restaurant concentration / churn risk

  Restaurants may leave due to local market conditions or competitive offers.

• Regulatory risk (tokens)

  Classification and compliance requirements may change; transfer restrictions may apply.

• Technology risk

  Outages, security issues, app store policy changes, and evolving OS requirements.

• Reputation risk

  Service quality depends partly on restaurant delivery performance.

• Liquidity risk

  Tokens may not be easily transferable; exit relies on planned scenarios.

• Coupon risk

  Coupon is subject to cashflows and definitive terms; it may be delayed, reduced, or not paid if conditions are not met.

Suitability

This opportunity is appropriate for investors who:

• Understand platform economics and growth-stage risk

• Seek exposure to operational technology businesses

• Are comfortable with medium-term liquidity horizons

• Accept that capital is at risk

Important notice

This document is provided for information purposes only and does not constitute, and should not be construed as, an offer to sell or a solicitation to buy any securities, tokens, or other investments in any jurisdiction.

Investment in early-stage or growth businesses involves risk, including the risk of loss of the entire investment. Returns (including any coupon) are not guaranteed.

The regulatory classification of tokens can vary by jurisdiction and may change over time. Definitive token terms and legal disclosures will be provided prior to subscription.

How to invest

1. Receive the definitive pack

   Token terms, subscription agreement, and legal disclosures.

2. Eligibility assessment

   Investor status and jurisdiction checks.

3. KYC/AML onboarding

   Identity and source-of-funds checks through the platform.

4. Subscription

   Execute documents and transfer funds.

5. Token issuance

   Tokens issued into your custody wallet on confirmation of funds.

6. Ongoing updates

   Investor reporting throughout the term.

Highlights